AI workshop for businesses in Panama: what it looks like inside

Today is Saturday, October 3, and I am writing this between blocks of my in-person AI workshop. I opened ten seats by selection, read every application one by one, and today there are six people in the room, each with a laptop and their real business on the table. They did not come to watch a demo. They came to build.

Why in person, and not another recorded course

Recorded courses are great for Tuesday at eleven at night, when you are alone and cannot remember a step. But AI is not learned alone. You learn it by doing it on your own business, with someone next to you who corrects you in time. That is why the group is small. With six people I can actually sit with each one and work side by side.

The room mixes very different industries: legal services, marketing, printing, business development and retail. Some already use Claude Code every day and others open it today for the first time. That mix works: the ones ahead help the ones starting, and everyone learns to explain what they are doing.

Everyone with their own link and plan

Each participant has a private link with their plan for the day: their goal, the steps of each block mapped to their business, prompts ready to paste into Claude Code and a 30 day plan. Whoever already has a website also gets a path to improve it in order: audit, design, responsive layout, images, SEO, a blog with its own admin panel and, finally, everything run through MCP.

Fifteen minutes of theory, in order

Theory goes first and it goes short: what we really do, the difference between Claude and Claude Code, how to write a good prompt, what a skill is, what an API key is and why it never goes on a sticky note, what MCP is, and what a CMS, a CRM and SEO are. I tell it with illustrations of my animated self, because a literal spider web explains better than any slide why "make me a web" is not a good brief.

Block 1: their website, live

Each person builds their site with a skill that carries the full method: structure, copy based on what their customers search for, design, a form or WhatsApp button and publishing on Cloudflare. We do not start from a blank page; real sites are the model: bbrtek.com for a company, this very site for a personal brand and xytask.com for a product.

Block 2: images and video with AI

Real photos come first. Whatever is missing gets generated with xyCloser connected to Claude Code through MCP, and each participant receives an account with free images to practice. The illustrations in this article came from there. We also turn what they built into a promo video with BRAG.

Block 3: getting found on Google

We measure every site on PageSpeed in front of everyone, and the goal is above 95 on desktop and 92 on mobile with the SEO 100 skill. Then comes the part almost nobody does: the entity. An About page, connected profiles and, when it fits, Wikidata, so Google knows who is behind the site.

Block 4: their own CRM, done right

This was the most requested item in the applications: stop losing customers. Each person builds a CRM around their real process, with contacts, a pipeline, notes and reminders, plus users, permissions and security from minute one. I show them why apps built without thinking break, and whoever is ahead adds an MCP server so Claude can query their CRM.

What they leave with

• Their website live and the method to repeat it whenever they need to.
• The workshop skills, installed with a single prompt in Claude Code.
• Their xyCloser account with free images.
• Their 30 day plan and the workshop WhatsApp group.

Want a seat at the next one?

The next edition will also be by selection and in a small group, delivered in Spanish. You can apply at chiragx.com/aplicar and join the waitlist. And if you want to start today on your own, the same skills are free in my resources: your landing page, a blog without WordPress, your own CRM and your MCP server.