I Have Been Building for 15 Years. This Is What I Would Do Differently

Today I sat down to do something I had been putting off for years: sorting out who I am. Not emotionally, literally. I was up until the early hours creating my entity on the internet, that invisible record search engines use to understand that you exist. I have spent more than fifteen years building companies, and only now did I get around to making sure the world knew my name.

And there, at one in the morning, the question landed: what else would I have done differently?

This is not an article about wins. It is the opposite. It is the list of what cost me dearly, written without decoration, in case it saves you a few years. Almost none of it is about technology. All of it is about decisions.

1. I would have built my name from day one

This is the big one, which is why it goes first. For fifteen years I put absolutely everything into the companies: CryptoManji, BBR Tek, Bell N Desk, Nova Ignis. Brands I love, teams I respect, products that work. But my name existed nowhere.

I thought that was the humble path. That the work would speak for itself. That putting yourself out front was ego.

I was wrong, and the mistake is a business one, not a vanity one. Companies change, get sold, shut down, pivot. Your name stays with you forever. Every client who trusted me, every stage I spoke on, every person I helped for free, all of it built reputation in scattered heads, with nothing anywhere to accumulate it.

When I finally built my personal site and started writing, something happened that I did not expect: I stopped chasing clients. They started arriving already knowing how I think. The sale was no longer about convincing, it was about confirming.

If I started today, I would publish from day one. Even if nobody read it. Because content is not marketing: it is your reputation compounding while you sleep.

2. I would have priced for value, not out of fear

My first prices did not come from a calculation. They came from the fear of being told no.

I charged little because I thought that was how I won the project. And I did win it. I won the project and lost everything else: the margin to do it properly, the time to think it through, and above all the type of client. Because price does not only define how much you earn. It defines who you work with.

The client who picks you for being cheap will demand as if you were expensive, will change their mind three times, and will leave the moment someone charges a dollar less. The client who pays well gives you something the cheap one never does: permission to do the work properly.

It took me years to understand that lowering your price is not a commercial strategy. It is a confession that you do not fully believe in what you sell either.

3. I would have said no much sooner

For years I said yes to almost everything. Projects outside my strength, clients I knew would be a problem, opportunities that sounded great at eleven at night and felt terrible a month later.

I said yes out of a mix of ambition and fear. Ambition to grow, and fear that if I did not take it, nothing else would come.

The cost of that shows up on no financial statement, and that is exactly why it is so dangerous. The cost is the excellent project you could not serve well because you were putting out the fire of one you should never have accepted.

Today I have a simple rule: if it is not an obvious yes, it is a no. The best decisions of my career were not things I did. They were things I let go.

4. I would have looked after my body the way I look after my companies

This is the hardest one to write, because I am still correcting it.

Last night I went to bed around one and got up at six. That is not an exception, it is the pattern of years. And for a long time I wore it like a medal, because this industry applauds whoever endures the most.

Over time I understood something uncomfortable: sleeping four hours does not make me more productive, it makes me slower with more hours available. The decisions I make tired are worse. I handle hard conversations worse. Creativity, which is literally what I get paid for, is the first thing to shut off.

I run preventive maintenance on servers worth less than my health. That line sounds like self help, but it is pure business math: you are the asset with the least redundancy in your entire operation. If you go down, there is no backup.

I have not solved it. I am writing it precisely because I have not solved it, and saying it out loud holds me to it.

5. I would have found partners before trying to carry it all

There is a romantic idea of the founder who does everything alone. I lived it, and I do not recommend it.

Doing it alone feels efficient at first, because nobody argues with you and you move fast. But a ceiling arrives, and the ceiling is not money or market: it is you. Your time, your blind spots, your mood on a Tuesday.

When I started building with partners and with people better than me at their thing, we did not just move faster. We moved toward better places, because someone else was reading the map.

If I started today, I would look sooner for the people who see what I cannot. Not employees to execute my ideas: partners who improve them.

6. I would have written down everything I learned

For years, the knowledge of my operations lived in one place: my head. How to quote, how to handle a difficult client, what to check before launching, why that project went wrong.

It felt normal. Until I wanted to grow and discovered I could not delegate anything, because nothing was written down. Every new person had to learn from me in real time, and I was the bottleneck of my own company.

Worse still: I repeated mistakes I had already made, because I never left a record of the lesson. I lost the same money twice in different places.

Writing down what you learn is not bureaucracy. It is the difference between a company that depends on you and one that can run without you. And by the way, it is where almost everything I publish today comes from: I do not invent content, I document what I already lived.

7. I would have started teaching much sooner

I sustain a completely free education community where thousands of people learn about technology and finance without paying a cent. It is one of the things I am proudest of. And my only regret is not starting it ten years earlier.

For a long time I thought teaching was something you do at the end, once you have arrived. That you needed permission, or credentials, or a certain level before you could speak.

False. Teaching is what accelerates everything else. It forces you to organize what you know, exposes you to questions you would never have asked yourself, and builds your reputation while you genuinely help. There is not a single thing in my career that has returned more than giving knowledge away.

And you do not need to be the best in the world. You only need to be two steps ahead of the person you are helping.

What I would tell the twenty year old Chirag

If I could send him a message, I would not tell him which business to start or what to invest in. I would tell him four things:

Why I am writing this today

Because I have spent fifteen years doing, and very little time telling. And lesson number one on this list is exactly that: what you do not tell does not exist.

If you are building something and you have spent years in silence waiting for the perfect moment to show it, this article is for you. The perfect moment is an elegant excuse for fear. I know because I used it for fifteen years.

None of this is theory. Every point cost me time, money or health. If it saves you even one of those three, it was worth writing.

And that judgment, looking at your operation honestly and fixing what is actually holding it back, is exactly what I have been preparing to teach in person, in a small hands-on group. If you want to be among the first to know when it opens, leave your details here (the workshop will be held in Spanish). And if you run a company and would rather solve it now instead of later, let's talk directly.